AT&T connected even more people to the 2024 March Madness tournament by replacing their spokesperson
with legendary NBA and NCAA stars to show off the network’s many perks and deals.
Clios Sports Shortlist in Creative Effectiveness
Clios Sports Shortlist in Fan Engagement (Film)
Featured in AdAge, March 2024
Broadcast
Campaign Case Study
Credits:
Executive Creative Director: Ash Tavassoli
Creative Directors for Joel’s Choice: Alex Kaplan & Barry Katz
Creative Directors for Draymond’s Choice: Ben Lay & Miriam Malta
Creative Directors for What A Pro Wants: Ben Lay, Fabiano de Queiroz Tatu, Banks Noel, Rich Fiset
Senior Copywriter: Jeff Grace
Director: Stacy Wall
Edit House: Cartel
VFX: Art Jail
Color: Royal Muster
Sound Design: Lime
Production Company: Imperial WoodPecker