AT&T x Dallas Cowboys

Dallas ADDY: Silver in Best In Class 2024 for Video, Film & Sound

No one does big like Texas.
AT&T Stadium is home of The Dallas Cowboys - the team with the biggest fanbase, the biggest pride and now the biggest hype video with a custom-version of the hit song, “Texas” from BigXThaPlug. Not only did we dominate the Jumbotron for :90s every home game, we did an in-stadium screen takeover to make the moment ever bigger.

Credits:
Executive Creative Director: Ash Tavassoli
Creative Directors: Carissa Levine and Jose Eslinger
Copywriter: Gerald Render
Director: Warren Fu
Production Company: Partizan
Edit House: Work
VFX: Jane
Color: Company 3