In a highly competitive online sportsbook category, FanDuel seeked to dominate the 2025 College Football season with an exclusive profit-boost betting promotion that would run all-season long.

FanDuel partnered with Taylor Lewan and Will Compton, the charismatic podcast hosts of Bussin’ With The Boys,
to create a campaign centered around getting the word out of our profit-boost promo. With unprecedented reach and sales impact for FanDuel, our campaign connected die-hard college football fans who not only love the BWTB podcast - for its chaotically fun conversations - but also love a profit-boost promotion on huge bets with better payouts.

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