Senior Art Director
Subway needed to break through the saturated QSR space with the introduction of a new sandwich.
This quirky campaign highlights the ‘newness’ of the sandwich ingredients in a culturally relevant way.
Broadcast
Digital + Audio Banners
Credits:
Executive Creative Director: Craig Cimmino
Group Creative Director: Michael Rovner
Creative Director: Soren Youngren
Copywriter: Paul Bailey
Co-Art Director: Russ Hendrie
Director: Evan Silver
Production Company: Ruffian