Subway needed to announce its invention of three, untraditional club sandwiches. These social executions illustrate the unconventionality of these new clubs by breaking the stereotypes of other known ‘clubs’.

Facebook - In-Stream

Facebook - In-Feed

Twitter - In-Feed

Snapchat Ads

Twitter Emojis #BreakingClubTraditions

Credits:

Executive Creative Director: Craig Cimmino
Creative Director: Mo Said
Copywriter: Katie McIearney